Tweetworks

In episode 20 of Tweetworks TV Mike Langford takes you through a few examples of how two new users, @CoffeeCupNews and @BurnTees, can leverage the topical groups on Tweetworks to engage their target market. The most important thing to realize Mike says, is that the conversational focus of Tweetworks means that your target market is self identifying and making easier for you to find them and interact in ways that are relevant to your business. While listening on Twitter and building a big following can be good, going right to the conversations that meaningful to your customer is much smarter and efficient. It is also much more likely that your message will be heard because Tweetworks group toon out the noise.

If you are a marketer or business owner Mike recommends that you get involved in leading the conversations on the relevant Tweetworks groups now while they in their early stages. Establish yourself as a thought leader and go to person by tweeting every day in the groups that matter to you most.

Featured Groups:

1. Coffee (created by @CoffeeCupNews) – Do you enjoy a nice cup of coffee or are you raging caffeine fiend who’ll do almost anything for a fix? In either case tweet it up about favorite roast, coffee shop or use this group a support network for your addiction. Jason was brilliant to not name this group CoffeeCupNews and instead opt for naming it just Coffee. It is a much broader term and should allow for a much larger audience.
2. T-ShirtJunkee (created by @MikeLangford) – If you think collared shirts are evil then this group is for you. One of the longest threads (funny) in Tweetworks history was started by @Pleasedressme (@garyvee and @ajv’s T-Shirt joint). The show sort of evolved into a Gary Vaynerchuk infomercial with so many references but the examples worked well. BurnTees has an opportunity, if he is smart about his use of Tweetworks, to engage with the printed tee wearing public on the same level of PleaseDressMe.

Mike also mentioned that @chrisandrew is coming to Boston in February. A Chacarero trip is in order for all you foodies. The BBQ Chicken, extra hot, ranks as the number one sandwich on the Mike Langford list of World’s Greatest Sandwiches. Would you like to join us?