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This episode is a download of my networking experience at SXSW. I didn’t go to Austin to party (although I did a lot of that), I didn’t go to Austin for a trade show, and I didn’t go to attend sessions. I went with a very specific mission, to meet great people. The trip did not dissappoint. My networking started before I even stepped foot on Texas soil.

On the plane heading to Austin for SXSW I met an executive from MoveOn.org. We got to talking and it turns out they do not have a social media strategy. I found myself amazed that an organization with millions of people in its community is not leveraging the power of social media. I couldn’t help but wonder how much more effective and wide reaching they could be if they harnessed their community’s social web. I promised the gentleman I would enlist your help.

This is your chance to share what you know and possibly see it implemented on a grand scale. Please feel free to leave comments here with your thoughts or, if you prefer a more formal approach, email me and I’ll be sure to forward your strategic plan directly to MoveOn.org.

Featured Tweeters: @garyvee, @loic, @zappos, @guykawasaki, @aaronmentele,  and @derekwilmot