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While the event was titled “Linked in – How to Increase Sales” we quickly expanded the idea space to include a much wider array of tools, concepts and strategies.

Unfortunately, I had to edit the video a bit as I hadn’t planned for the round of introductions that proceeded our getting down to business. Like many chamber of commerce networking functions, there is a tradition of asking each attendee to stand, introduce himself and let everyone know how to recognize a good customer for his business. While this practice can seem lengthy and tiresome, especially after the 30th person has said “Hi, my name is ‘blank’ and I do ‘blank’ and a good customer for me is ‘blank’” there is tremendous value in it as it offers an opportunity for all in the room to quickly identify who they should connect with after the event. I couldn’t help but think that more of us should be sure this information is included in our social media presence.

Who are you? What problem do you solve? And who do you solve it for?

In a networking situation this information is crucial. It sets the stage for all engagements. Without knowing the answer to those three simple questions all this social media stuff is useless. Are you answering these questions for the people you are connected to on Twitter, Facebook, LinkedIn and so on?