Posts Tagged ‘SXSW’
Tweetworks TV Episode 46 – Austin, Education and SEO
Click Here for iPhone Version or Subscribe on iTunes
Lot’s of stuff today.
Austin
I find myself more curious than ever about Austin’s gravitational pull on Boston’s best and brightest. Over the last year or so we’ve lost Aaron Strout, Peter Kim, Bryan Person, and John Johansen to Austin. Why is this? It’s easy to blame Heather Strout as she made the move in 2004 but I suspect there’s something else going on.
Upcoming Tweetups
Content + Context + Links = Tweetworks Power (aka Google Juice)
An often overlooked benefit of tweeting on Tweetworks is the potential SEO contribution (often called Google Juice). While tweeting on Twitter (via Twitter.com or other standard Twitter clients) will gain you some serious personal branding juice it often adds little weight your site’s Google ranking. This is because the general Twitter time line lacks density of relevant content and context. When you tweet from a Tweetworks group you are creating content on a page rich in contextual relevance.
Example: My good friends Joselin Mane and Rachel Levy who are using @BostonTweetup (check out their new show) to tweet about Boston area events would benefit immensely from posting their tweets in the BostonTweeters group. First, there are 238 members in the group, as of this post, who are either from the Boston area or interested in connecting with people from the Boston area. By posting from the group it creates an inbound link from a page about Boston (with keywords Events, Tweetup, Twitter, Boston Area) which has lots of fresh relevant content with a ton of inbound and outbound links. Remember, every post from Tweetworks to Twitter has an inbound link back to the group and the thread in which it was originated.
Additionally, Tweetworks users have the option to receive email and/or Twitter direct message (DM) notifications of group activity. So, instead of hoping that their intended audience (followers) just happen to see their tweet in the stream, they can post it where people are not only looking for such information but also where they’ll be prompted to go check out the post.
Featured Groups:
- ESLJHS117 (created by @melissaleon) – Mrs. Leon’s ESL CLass. Very innovative use of a Tweetworks group for education.
- BentleyTweeters (created by @bderusha) – Bentley University Students and Alumni
- CoursewareDevelopment (created by @tedkopp) – Attention all web developers, instructional designers, content developers, graphics developers, technical writers, editors, programmers, managers, and others interested in this subject: if you create or use web-based training, this is your group!
Tweetworks TV Episode 44 – David Alston on Listening
Click Here for iPhone Version or Subscribe on iTunes
Mike Langford interviews David Alston of Radian6 at SXSW. David shares his insights on listening and the importance of social media engagement.
David encourages us to:
- Empower your community
- Hug your customer
- Respond to problems
- Stop thinking control and start thinking collaboration
- Consider Google your home page because that’s where your customers start looking for information about you
- Understand that your customers chose social media for you so you better pay attention
- Have your most passionate customer service people engage on social media
Tweetworks TV Episode 43 – In Bed With Cartoono, iRoadTrip, FailWhale and SXSW
Click Here for iPhone Version or Subscribe on iTunes
With the exception of those who are in bed with Cartoono, the world is descending on Austin, TX for SXSW. This includes 4 dudes in a Ford Escape on an iRoadTrip. Be sure to stop by the Innovators’ Road Trip site and see what these dudes are up to. Great job by @crbrowning, @JeffCutler, @JStorerj, @jljohansen and of course @ScottMonty and Ford for providing the vehicle.
Featured Groups:
- InBedWithCartoono (created by @Cartoono) – Way too many people in bed with this guy but you have to admit is it looks fun.
- FailWhale (created by @Warrenss) – Twitter Fantasy Baseball – Yahoo.
